Megan McCrae is President, Canada Adult Use at Canopy Growth, where she leads the company’s recreational cannabis business across Canada. In this role, she oversees commercial strategy, sales, marketing, brand portfolio management, consumer insights, research and development, and innovation, with a focus on driving sustainable growth, strengthening consumer engagement, and advancing Canopy’s leadership position in the Canadian cannabis market.
Megan is a consumer-focused executive with more than 20 years of experience building brands, leading commercial organizations, and driving growth across consumer packaged goods and highly regulated industries both in Canada and internationally. Her expertise spans brand strategy, consumer insights, sales leadership, corporate affairs, and business transformation. She has a proven track record of translating consumer needs into winning brand and product strategies, fostering innovation pipelines, and delivering sustainable business results in dynamic and evolving markets.
Prior to joining Canopy Growth, Megan held leadership roles with Organigram Global, Aphria (now Tilray Brands), and JTI (Japan Tobacco International), where she gained extensive experience across marketing, sales, strategy, communications, and category management. Megan holds an Honours Business Administration (HBA) degree from the Richard Ivey School of Business at Western University.